Weave Phone Sales — Independent Natural Grocery Placements & Reorders

Who's behind the program

Built by people who've grown natural brands.

“Weave's phone sales have been modeled after the successful program I built with inspiration from Dr. Bronner's while VP of Sales at Guayakí. Our team has improved and adapted this process to meet the ever-evolving needs of independent natural grocery stores.”

MateoMateo Sluder, Co-Founder, Weave

Mateo Sluder

Co-Founder

Former VP of Sales at Guayakí Yerba Mate, where he grew sales from $24M to $72M. 15 years in natural CPG across Natural, Grocery, Convenience and Food Service. He writes the narrative and phone pitch for every brand Weave calls for.

Adam Johnston

Co-Founder

Co-founder of Biotic Ferments, which he has spent a decade building into a profitable natural beverage brand — no small feat in this industry. He's also been a trusted strategic advisor to dozens of natural brands. He brings an owner-operator's view to making sure the program delivers real value for brands — with or without a broker.

Additive by design

The 800 best independents, one buyer at a time.

If you have a broker, you know independents are the one channel they can't cover the way they'd like to. The 800 best independents need someone working them one buyer at a time — and staying until the store reorders.

2–3x Brands that run Weave alongside a broker see two to three times the broker's independent volume.

No broker yet? We're your complete independent sales team.

“

There are very few functional supports for independents in our industry. Brokers don't focus on it. They have a ton of brands on their desk. You can't expect anything out of them, in my opinion.

C-Suite Officer
Large National Brand & Weave Client

What we do

Four ways we grow your indie business.

If you have distribution centers open at UNFI, KeHE, or tier-two distributors like Rainforest, you are likely missing many of the independent accounts you could be selling. We close that gap — store by store, on behalf of your brand.

First-time placements

Getting your product on shelf for the first time at a store.

First-time reorders

Following up on every placement until the first reorder is secured — locking in the relationship.

Surgical void fill

Filling SKU gaps at stores already carrying you — one missing SKU at a time.

Case stacks & promos

Selling in displays and keeping your accounts up to date on active promotions to lift store-level velocity. (Separate affordable pricing model — inquire for details.)

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Weave is not a broker. We don't take ongoing commission, and we don't manage your existing accounts (unless you ask us to — we'll work out an arrangement). Our job: opening new indie doors, filling voids, selling in case stacks, keeping your stores current on promotions — and making sure placements stick. We are completely complementary to your broker and your own sales team.

Campaign Performance Highlights

Placements and reorders, brand by brand.

UNFI & KeHE distributor reporting plus live placement trackers · updated September 2026.

Live · Summer 2026

166 stores

placed — 154 of them in a single five-week push, June 29 to August 4, 2026.

SKU placements	896
SKUs per store	5.4

65%of stores reordered

Still earlyBased on our mature campaigns, we're confident this settles at 75–80%.

Live · 2026

124 stores

placed — campaign launched May 2026, live and growing.

SKU placements	455
SKUs per store	3.7

75%of stores reordered

In line with our established brands

New · Summer 2026

86 stores

Equator Coffees cold brew RTDs placed — reorders still building.

SKU placements	299
SKUs per store	3.5

57%of stores reordered

Brand-new campaignThis number is early. Reorder rates climb as campaigns mature — our established brands run 75% and up.

Live · Summer 2026

115 stores

PACHA Bread placed, June 29 – August 4, 2026 — 2x+ PACHA's broker-driven growth over the same time frame.

SKU placements	318
SKUs per store	2.7

+99stores pre-committed On a newly launched SKU.

The real value

We secure the first-time reorder — and it compounds.

Getting on the shelf is step one. What makes Weave different is how reliably we secure the first reorder — and in independents, that's the one that matters. Once a store has your product tagged, scanning, and reordered once, reordering becomes routine and your brand stays. Our two most mature campaigns show what follows.

Drink BawiJul 2025 – Jul 2026 · 52 stores with placements · 165 SKU placements

77%of stores reordered

4.7xavg reorders per reordered SKU, through the end of our reporting window

Grandy OrganicsAug – Oct 2025 campaign · 55 stores with placements · 189 SKU placements

76%of stores reordered

5.1xavg reorders per reordered SKU, through the end of our reporting window

Both campaigns wrapped long ago, and our distributor reporting stopped with them — the stores have kept reordering since, so the true averages run higher than the 4.7x and 5.1x we measured. Reorder performance verified against UNFI & KeHE distributor reporting.

Year-One Case Study · Now a Category Leader

PACHA Bread & English Muffins — scale & ROI.

From $15K to $192,703 in independent grocery sales — in one year.

Before Weave$15,000

With Weave$192,703

330new independent accounts

~3SKUs placed per account

80%of stores reordered

80%net ROI

1.8xyear-1 payback multiple

4xest. year-2 payback

Where PACHA is now

Those placements compounded as PACHA rose to the top of the natural channel.

Gluten-free English muffin in the natural channel — per SPINS

Fastest-growing gluten-free bread in the natural channel, two years running — per SPINS

Phone sales placements and secured reorders compound into durable growth that shows up in syndicated data — and the program starts and scales on demand.

The indie opportunity

The #2 most profitable channel. Chronically underpenetrated.

For most natural brands, independent retailers are the second most profitable channel — behind only Whole Foods. The reason isn't lack of demand. It's lack of reach.

Independents have no slotting, no off-invoice, and no chargebacks. Buyers decide year-round, and every reorder is real margin.

Whole Foods

100

Natural Independents

Regional Natural Chains

Sprouts

Conventional Chains

Costco

Mass / Club (Other)

Relative profitability per store by channel. Source: iLevel Brokerage — profitability-per-store analysis across 70 natural brands, one year of sales data.

How it works

Onboarding to reorder in six steps.

Onboarding

~5-min form. We handle targeting, narrative, pitch.

Targeting

Prioritized list from 800+ INFRA / NCG / ION.

Outreach

Direct calls and follow-up, on your brand's behalf.

Placement

The buyer says yes — we handle the order.

Reorder

We follow up on every placement until the first reorder is secured.

Handoff — or ongoing

Hand the relationship back to your team, or keep us managing your independents on an affordable ongoing retainer.

Pricing

You only pay when a store says yes.

$35 /SKU

First-time placement

Paid when we secure and confirm initial placement of your product.

$35 /SKU

First-time reorder

Paid when we secure and confirm a first-time reorder.

What you never pay

No retainers
No upfront fees
No ongoing commissions
No long-term commitment

Surgical void fills priced as first-time placements. Case stacks & promo support quoted case-by-case. Terminate anytime — calls that don't convert cost nothing.

Fixed-Budget Trial

Test it before you scale it. Start with a small, fixed-budget trial — a limited set of distribution centers, regions, and stores — and watch how the program performs. Expand when you like what you see. No retainers, nothing to cancel.

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What does that return look like for your brand? PACHA's year one came back at 80% net ROI and a 1.8x payback. On our first call we'll build the same projection for you — from your actual distributor costs, store velocities, and the DCs and volume tiers you want to focus on.

What clients say

In their words.

Weave Phone Sales has been instrumental in PACHA's growth. Before we had brokers, they were the primary driver in making us the #1 fastest-growing gluten-free bread in the natural channel. Since then, in INFRA, NCG and ION stores they've at least doubled what our nationwide brokers deliver. Two years later we still hold that #1 spot — and now #1 gluten-free English muffin, too.

Adam Hiner CEO & Cofounder, PACHA

Weave Phone Sales got Lumen into independent stores we couldn't reach on our own — and they stayed on every placement until the store reordered. It's pay-for-performance done right: we paid for results, not activity.

Kris Taylor Co-Founder & COO, Lumen

Working with Weave Phone Sales helped us grow our independent business with a strong reorder rate — the stores they opened kept ordering long after the campaign wrapped. I'd recommend them to any natural brand that wants to grow in independents.

Aaron Anker Owner & Co-Founder, Grandy Organics

Who this program is best for

Every stage. With or without brokers.

Emerging brands

Growing independents to drive DC velocity.

Growing brands

Building sales to support chain growth.

Established brands

Filling voids or launching new SKUs.

Mateo Sluder, Co-Founder

A proven, performance-based path to independent growth.

Without retainers, upfront fees, or ongoing commissions. Onboarding takes about five minutes of your time; calling begins within roughly three weeks. Detailed case studies and underlying performance data available on request.

Book a Call with Mateo Download the Sell Sheet (PDF)

Grow your ACV in independent grocery. Pay only for results.